A Diverse Gaming Portfolio
Playson has strengthened its foothold in the North American market by entering a new partnership with PointsBet, one of Canada’s fastest-growingigaming operators.
Under the Playson and PointsBet agreement, Playson’s collection of popular Hold And Win games has been integrated into the PointsBet platform. The Light & Wonder aggregation system enables the integration.
PointsBet players will now be able to access several of Playson's best-performing titles. These include Coin Strike: Hold and Win, Thunder Coins XXL: Hold and Win, and 4 Pots Riches: Hold and Win. Brooke Hilton, Head of Casino at PointsBet Canada, said that the Hold and Win collection had already proved popular with players across Ontario.
PointsBet is recognised as one of the fastest-growing operators in Ontario, which has been attributed to its comprehensive sportsbook and casino.
Not only will PointsBet enjoy an improved entertainment portfolio, but the partnership also helps Playson’s continuing expansion in North America. PointsBet is an operator that has demonstrated fast growth and a notable presence in the Ontario market. Playson games will now get more exposure through this partnership with PointsBet.
Increased Exposure
Connor Jenner, Sales Manager at Playson, was keen to highlight the company’s positive trajectory in the Canadian market since entering the region.
He said that Playson had enjoyed significant success in Ontario since its launch in 2022. He added that the company’s content is appealing to a wide range of players across the province. He also praised PointsBet’s growth in Ontario as highly impressive while expressing confidence that their player base will respond positively to the arrival of Playson’s games.
The new collaboration also helps PointsBet offer its players in Ontario access to top-tier casino games. Hilton emphasised the importance of working with established game developers like Playson. She noted that partnering with Playson was an exciting step forward for PointsBet. According to Hilton, the content is expected to help PointsBet deliver “the engaging, high-quality experiences our players know and expect from PointsBet.”
