Best Online Betting Sites

Online betting is a popular activity in the UK, and there are hundreds of sites to choose from. But it can take time to choose which one best suits your needs. On this page we will provide you with our expert opinions and guide you in picking the best betting sites in the UK. Read on to discover what makes a betting site stand out, and why you can trust our reviews.

Best UK Betting Sites in 2024

This is the Gambling Zone list of the best betting sites in the UK. All are licensed by the UKGC. We regularly add new bookmakers for even more choices.


8.8 / 10

50% up to £50
Welcome offer

18+. New bettors; Code PLAY10; Wager deposit & bonus 8x; Max qualifying bet stake=initial bonus; Valid 60 days; Min odds, bet and payment method exclusions apply; T&Cs apply.

Mr. Play Sport

8.9 / 10

Bet £10 Get £15

18+. New customers only. Max one £15 Free Bet. Qualifying Bet must be placed at odds of 1/1 (2.00) or greater and be settled within 14 days of placement. Paid as a Bonus Token with min 4/5 odds required. Skrill, Neteller & Paypal not eligible. Full T&Cs apply.

Grosvenor Casino Sports

9.1 / 10

Double your Odds

18+. New Customers Only. Max £10 (Excl Paypal). 100% Odds Boost Token. T&Cs apply.

Zet Bet Sport

8.8 / 10

Bet £10
Get £10 Free Bet

18+. New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. skrill, neteller & paypal not eligible. T&Cs apply.

Luckster Sport

8.8 / 10

Get a £10 Free Bet

18+. New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. skrill, neteller & paypal not eligible. T&Cs apply.

Vegas Land Sport

8.8 / 10

Bet £10
Get £10 Free Bet

18+. New customers only. max one £10 free bet. Qualifying bets must be placed at odds of 1/1 (2.00) or greater. Paid as bonus token with min 4/5 (1.80) odds req. skrill, neteller & paypal not eligible. T&Cs apply.

How we choose the best betting sites

Picking a betting site can be tricky, but it is important to get it right. At Gambling Zone, we strive to provide impartial and honest reviews so that our readers can make informed decisions when choosing an online betting site in the UK.

Our team of experts carefully evaluate each betting site before giving a verdict – we look at everything from licensing and regulation to customer service and payment options.

Here we look at the key criteria we assess betting sites against to help you make an informed decision.

How many betting markets are available?

The number of betting markets is important when looking for a betting site in the UK. Popular sports like football, horse racing, eSports and ice hockey should be well represented with a wide selection of markets across each sport. Not only this but market depth should also be taken into account; for example, football may have hundreds of different bets available on any given match day but if there is no real variety then it will not be as beneficial. Make sure the betting site offers a good blend of markets and depth.

Sports Welcome Bonus

A blue icon which represents a soccer football

Sports welcome bonuses are designed to entice new customers so tend to be highly attractive. While the amount of a bonus may be appealing, it is important to understand the terms and conditions associated with it before signing up for an account. Types of bonuses offered include free bets, matched deposits, enhanced odds and money-back offers. All of which will come with their own conditions. The best betting sites typically offer generous welcome bonuses with easy-to-understand terms, allowing you to make the most of your deposit.

Fully licensed

Icon that symbolizes Licenses

The best betting sites in the UK are fully licensed by the United Kingdom Gambling Commission (UKGC). This is a regulatory body that sets standards and rules for gambling operators in the UK, ensuring fair play and responsible gambling. Only sites that have been certified by the UKGC can legally accept players from the UK. Here at Gambling Zone, we only ever recommend licensed sites, so you can trust they are legit. As well as the UKGC we also look for sites licensed by the Malta Gaming Authority (MGA) and those that hold an Ontario licence as these are also highly respected.

User friendly experience

Icon that represents user-friendly experience

One of the benefits of playing at the best betting sites is the user-friendly experience. Sites have intuitive layouts and clear navigation, making it easy to track down markets and types of bets. The best UK betting sites also offer a range of features to help players find their desired bets quickly, such as search filters, quick links, market sorting and bet recommendations. The best betting sites use cutting-edge technology to provide a smooth and speedy experience. They make loading times fast; meaning users can access their favourite markets instantly without any delays.

Ongoing offers for existing customers

A blue icon that represents ongoing offers that shows a gift box with a thumbs up symbol within it

Existing customers also benefit from ongoing promotions which the best betting sites in the UK offer. This could be anything from free bets, enhanced odds on selected events, or loyalty points. In our experience, a ‘bet and get’ offer is a very popular option. A player is rewarded for placing a bet with a free bet. Often this will be placing a pre-match bet and receiving an in-play free bet. We like this offer as it rewards you for your regular betting pattern. We highlight the type of offers you can expect from a betting site in our reviews.

Mobile Betting version

A blue icon that represents mobile betting that shows a mobile phone with the Gambling Zone logo on the screen

Mobile betting is hugely popular, therefore the best betting apps need to offer the same functionality as the desktop site. This way, bettors can place bets quickly when out and about. This includes in-play markets, live streaming, cash out options and more. The best betting sites also ensure their mobile platforms are intuitively laid out with easy navigation tools. Mobile versions of the best betting sites also make it easier for players to manage their finances through payment options like Apple Pay.

Sports Streaming

A blue icon that represents sports streaming. It shows a box with antennae on top of it

Streaming means you can watch live events from your laptop, or smartphone for free. This makes it a convenient and affordable option for those looking to stay up-to-date with the latest action. Not only does streaming allow users to keep track of their bets but it also offers insight into trends and strategies of fellow bettors. Plus, this type of viewing is often more immersive than just simply watching highlights as you can experience the action as it happens – allowing you to make smarter bets. You will have to have a bet on an event to be able to watch the stream.

Responsible Gaming

A blue icon of a hand being held up in a stop motion to symbolize responsible gaming

Responsible gaming is an essential aspect of assessing the best betting sites in the UK, as it ensures that players gamble in a safe and secure environment. Responsible gaming practices should include measures to help players stay in control of their gambling activity, minimise any potential harm, and prevent underage gambling. The best betting sites should have a range of self regulating tools. At Gambling Zone we are committed to promoting responsible gambling and highlighting any issues we see. We also recommend all players make use of the tools available.

Bet Builder

Bet builders are an innovative tool offered by betting sites that allow players to create a custom bet combining different selections from one or multiple events. This allows users to combine multiple markets into one single bet, with the potential for higher returns than single bets. For example, you might choose to back the winner of a tennis match, the total number of games and the player to break serve first in the same bet. If all three selections are correct then you will be rewarded with a much higher return than if you had placed individual bets on each component. This is different to standard accumulator bets, as you can only place those on separate events.

Banking Options

A blue icon that shows a money bag with a Gambling Zone icon that symbolizes banking options

Players need to be able to deposit and withdraw their funds with ease and security, so the best betting sites should offer a range of popular banking methods for UK and Canadian customers. In the UK, some of the most popular banking methods include debit cards, e-wallets such as PayPal, Trustly and Skrill, and bank transfers. Those looking to bet from Canada should check for Interac e-Transfer, Instadebit or iDebit. It is also important to look out for sites that offer fast payouts. We cover this topic in detail in all of our reviews.

Cash Out

A blue icon that shows a money note that is being withdrawn that symbolizes a cash out option

Cash out is a feature that allows bettors to take their winnings or cut their losses before an event is finished. This gives users greater control over their bets and makes it easier to manage their funds. The best betting sites will also offer partial cash out, which allows players to take a portion of their winnings and leave the rest of the stake on the event to run until its conclusion. Partial cash out is great for those who want to feel a sense of security in case the bet does not turn out as expected.

Customer Support

Customer Support

Players need to be able to access help whenever they have any questions or technical issues. To ensure that the best betting sites meet this need, they should offer multiple options for customer support including live chat, phone support, email and social media. Live chat is often the best option for customers as it offers real-time communication with a support agent who can provide assistance right away.

Live Betting Options

A blue icon that represents live betting options

Most UK betting sites offer both pre-match and live betting options. Pre-match betting allows players to place bets on events that have not yet started, while live betting allows punters to place wagers on ongoing events as they progress. Live betting offers a much more dynamic experience, as the odds adjust in real-time and bettors can take advantage of changing conditions to maximise their profits. The best sites ensure their odds are updated quickly, and wagers taken in a timely manner. Due to the nature of live betting it is best suited to those with a good understanding of sports and familiarity with betting markets.

Competitive Odds

A blue icon that shows two arrows pointing in opposite directions to show competitive odds

One of the key elements to consider when choosing a betting site is its offering of competitive odds. The best betting sites will be the top price on many markets, giving more value for money. Remember, the better the odds means higher potential returns.

Best Betting Site Bonuses

Hundreds of sports betting sites are competing for your attention with bold bonuses. At Gambling Zone, we give you access to the very best of these with ourrecommended betting bonus sites. We provide insight into which betting sites have bonuses that are actually worth taking advantage of, as well as those that should be avoided. We always provide our honest opinions and guide you into making the best choice for you.

It is important to consider not only the size of a bonus but also its terms and conditions so you know exactly what you are getting into before committing your money. Our best betting bonuses guide not only presents offers, and terms, but also explains the steps you need to take to claim one, and the pitfalls to avoid.


50% up to £50
Welcome offer

Mr. Play Sport

Bet £10 Get £15

Zet Bet Sport

Bet £10
Get £10 Free Bet

Luckster Sport

Get a £10 Free Bet

Football Sports Betting

Football betting is hugely popular in the UK and Canada. When betting on football in the UK, there are a number of markets available. These typically include bets such as match result, goalscorers, total goals scored and team statistics such as yellow cards or corners won. In our experience, football tends to dominate betting sites with thousands of markets daily. So, if you are looking to get started with betting on football, you have plenty of choices.

Horse Racing Betting

Horse racing has been part of Britain’s culture since before the 1600s, and betting on the sport has been a popular pastime since the late 1700s. Racing is still very popular today, with over 500 racecourses across the UK and Ireland offering races every week. Horse racing betting offers a variety of bets, from a simple win or place bet to those involving multiple horses and complex rules such as exactas or trifecta bets. Of course, there is an element of luck but many consider horse racing betting to be a skill. There is more to this sport than simply picking a horse.

Top Betting Sites in 2024

Listed below are our top betting sites by category so you can pick them based on your preferences.

Best Betting Offers
UK Betting Site
🏅 Best Sports Bonus
💰 Biggest Welcome Bonus
💸 Best Free Bet Bonus

The pros and cons of using an online betting site

Online betting sites can be a great choice for many reasons. They are more convenient than betting shops since you can bet from anywhere. Bonuses are another obvious advantage. However, there are also some disadvantages to consider. At Gambling Zone we provide the full picture to allow our readers to be able to make an informed decision. As we see it, these are the pros and cons of betting online.

Pros Cons


Winnings are not returned instantly

Can bet on the go via mobile

No personal interaction

Improved odds due to reduced overheads

Need to do research to make sure a site is safe

Specific sports related bonuses

Never miss a bet

Stats readily available

Variety of markets

What types of bets can you place at Online Betting Sites?

Online betting sites offer a range of types of bets. When you bet at a UK betting site, the odds you place are fixed odds in most cases which means if your bet wins, those will be the odds you are paid out at. This is also true for the best betting sites Ontario has to offer. But what are the betting options?

In this section, we will look at the five most common bets.

Each-Way Bet

An each-way bet is made up of two bets, a win and a place. Half of your stake is that your chosen horse or team will win and the other half is that it will finish in the top few places. If your chosen horse or team wins, you get paid out for both bets. If they come second, third, fourth or fifth, (depending on the terms), then you only get paid out on the second part of your bet. It sounds complicated, but it is a great way to spread your betting. Although you will win less if your ‘win’ bet does not land, you still get a return.

Accumulator Bet

An accumulator bet is when you combine two or more selections from different events into one single bet. If all your selections win, then you will be paid out the combined odds of all your selections. However, if just one of the legs of your bet lets you down, then the entire bet is lost. System bets are a form of accumulator bet where you choose more than three selections, and as long as two of your selections win, then you will receive a payout. These are very popular in football betting when there are many fixtures to choose from.

Over/Under Bet

These are when you bet on whether the total number of goals, points or runs scored in a match will be over or under a certain amount. There will usually be a few of these to choose from with popular football markets over/under 2.5 goals for example. Because this type of bet is a yes or no the odds are quite short. However, they are popular to place in accumulator bets.

Correct Score Bet

A correct score bet is where you predict the exact outcome of a match or game, for example, 2-1 to team A. The odds for these bets are usually decent, but this does depend on how likely it is that your predicted score will happen. If you are betting on an outrageous scoreline of say 6-0 then the odds will likely be long. This bet is popular with the bet builder feature mentioned above.

Match Winner Bet

This is the most straightforward bet and the most common by far. A match-winner bet is when you bet on who will win a match. It can also be known as a 1X2 bet. With X representing a draw, and 1, and 2 as the teams involved. It is similar to an outright winner bet, which is for an overall winner of a tournament as opposed to a single match.

Online Betting FAQs

Listed below are the most common questions asked about online betting sites.

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