Privacy and Cookies Policy

This policy was last revised on 29 May 2023.

We, at Prime Online Ltd, also operating as (the “Gambling Zone”, “Company”, “we” or “us”) ( may also be referred to as “Service(s)”), respect your privacy and are committed to protect the privacy of our users (“user” or “you”). 

This Privacy and Cookies Policy (“Policy”) describes the practices of Prime Online Ltd in the operation of the Gambling Zone websites in different geographic locations and the rights and choices available to individuals regarding personal data.


Gambling Zone respects your privacy and is committed to protecting your personal data. Personal data means any information that relates to an identifiable individual. It does not include data where the ability to identify an individual has been removed (anonymous data).

This Policy describes the rights and choices regarding your personal data. It is important that you read the Policy carefully. If you have any questions about this Policy, including any requests to exercise your legal rights, please contact us using the details set out below.

We may alter this Policy as needed to abide by local laws or regulations around the world, such as by providing supplemental information in certain countries. Please ensure that you frequently check this Privacy Policy for any updates. 

Our websites may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect, use or otherwise handle data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave any of our websites, we encourage you to read the privacy policy of every website you visit.

Gambling Zone is for users who are aged 18 years old and over. We do not knowingly collect personal data from under 18s.


We collect personal data about Users from various sources described below. Where applicable, we indicate whether and why it is beneficial to provide these data. You are not required to provide all of this information, but if you do not, you may not be able to experience all of the services and features available on Gambling Zone. Unless expressly provided otherwise in this Policy, terms shall have the meaning attributed to them by The General Data Protection Regulation (2016/679, "GDPR").

We ensure that Gambling Zone treats Personal Data lawfully and correctly. To this end we fully endorse and adhere to the data protection principles set out in data protection legislation, which shall include and mean the GDPR any and all supplementary acts and national data protection laws adopted accordingly, and guidelines or similar acts issued by the relevant data protection authorities, as applicable in specific jurisdictions. 

United Kingdom

The Data Protection Act 2018, which is the UK's implementation of the GDPR


Personal Information Protection and Electronic Documents Act (PIPEDA)


We also provide important additional information in clause 6 that is solely applicable to individuals located within the Member States of the European Union, countries in the European Economic Area, the United Kingdom, and Switzerland (collectively, “Europe” or “European”). 

Kindly note that European users should read the important information provided below about transfer of personal data outside of Europe. Prime Online Ltd is registered within Europe and all Personal Data will be handled and processed within the GDPR parameters.

In particular, without first amending this Privacy Policy to reflect any change in our usage of personal information:

  • we will not use your Personal Data for any purpose that is incompatible with this Policy;
  • we will only collect sufficient personal information for the uses set out above;
  • we will endeavour to keep your personal information up-to-date;
  • we will not transfer your personal information to a country outside the Europe unless safeguards are in place to protect your Personal Data to the standards that apply within the GDPR including via standard contractual clauses and Privacy Policy or where the transfer is necessary to administer a competition or offer you have entered via Gambling Zone.

We may collect, use, store and transfer different kinds of personal data about you (“Personal Data”) which are included in the following categories:




The first type of information is un-identified and non-identifiable information pertaining to a user(s), which may be made available or gathered via your use of the Services and interaction with the website (“Non-personal Information”). 

We are not able to identify the user from the Non-personal Information that is collected.

Personal Information

includes any information from which you can be personally identified, including your name, surname, email address, telephone number or mobile number.

Via direct interactions. This may be collected when you subscribe for our email newsletters by providing us your email address,  opt in to receive information about promotions, bonuses, bets, tips and strategy by subscribing to our mailing list with your email address, on the website and/or when you post a comment including your name and email address in response to one of our Services.

Profile Data” 

includes a username, password and a profile image that an individual may establish and upload on one of our websites or mobile applications, along with any other information that an individual enters into their account profile;

We do not collect any information about your race, ethnicity, religious or philosophical beliefs, sexual orientation, political opinions, trade union membership, information about your health, and genetic and biometric data. 

Technical Data” 

includes internet protocol (IP) address, browser type and version, time zone setting and location, operating system and platform, and other technology on the devices you use to access our websites;

Automated technologies. As you interact with our websites, we will automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this data by using cookies, server logs and other similar technologies, In order to enhance the functionality of the Services and to provide you with a better user experience.  We may aggregate, anonymize or de-identify the information collected by the Services or via other means so that the information cannot, on its own, personally identify you.

Usage Data” 

includes information about how you use our websites.

We may also observe your use of our service and derive certain information from this which may include personal data such as your access times and browsing activity.  

“Analytical Data”

such as statistical or demographic data for any purpose. Analytical Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity.

Via Third parties or publicly available sources. We may partner with third parties (such as content providers and analytics companies, to help us improve GamblingZone, including to provide you with relevant and interesting content and to conduct analytics and measurement to understand how our services are used. These companies may collect information from you automatically in connection with your visit.


We automatically collect Technical Data and Usage Data. If you are using a mobile device, we collect data that identifies your mobile device, device-specific settings and characteristics, app crashes and other system activity.

You may at any time opt out from receiving such communications by writing to us or clicking the “unsubscribe” button in any of our emails to you. In case you contact us, whether by email, through contact forms, or in other writings, we may keep a copy of that correspondence. We will not share your Personal Data with third parties for marketing purposes unless you have provided us with your express consent to do so.


We may use your Personal Data for the purposes of:

  1. Providing our services, which may include:
    • Operating, evaluating, maintaining, improving, and providing the features and functionality of our services;
    • Communicating with you regarding your account with us, if you have one, including by sending you service-related emails or messages (e.g., messages regarding account verification, changes or updates to the functionality of our services, technical and security notices and alerts, and support messages)
    • Personalizing the manner in which we make Gambling Zone available;
    • Administering and protecting our Company ; and
    • Providing support and maintenance for our services, including responding to your service-related requests, questions, and feedback.
  2. For research and development
    • Developing or improving our Gambling Zone; and
    • Developing and creating analytics and related reporting.
  3. Marketing
    • to form a view on what services we think you may want or need or what may be of interest to you to enhance Gambling Zone.
    • marketing communications using the Personal Data you have provided to us if you have actively expressed your interest in availing of our services or have availed of our services and, in any case, you have not opted out of receiving that marketing, to the extent permitted by applicable law.

    You have a choice to opt out of receiving any marketing or promotional material by clicking on the relevant opt-out link or respective unsubscribe link. Should you choose to opt out of receiving our marketing messages, we will continue to conduct our other relevant activities using your Personal Data, including sending non-marketing messages.

  4. Complying with applicable law
    • necessary and appropriate to comply with applicable laws, lawful requests and legal process, such as to respond to subpoenas or requests from government authorities.
  5. Compliance, fraud prevention and safety
    • enforce the terms and conditions that govern Gambling Zone; 
    • protect our rights, privacy, safety or property, and/or that of you or others; and 
    • protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.
  6. With your consent


We may have to share your data to the following parties:

Group of Companies

We may disclose your Personal Data to other companies within our group of companies that help support Gambling Zone and are consistent with this Policy.

Service providers

We may employ third parties to administer and provide services on our behalf (such as third parties that provide customer support, third parties that we engage to host, manage, maintain, and develop our websites, mobile applications, and IT systems, and third parties that help us process payments). 

Professional advisors

We may disclose your Personal Data to professional advisors, such as lawyers, bankers, auditors and insurers, where necessary, in the course of the professional services that they provide to us.

Compliance with Laws and Law Enforcement; Protection and Safety

(a) comply with applicable laws and lawful requests and legal process, such as to respond to subpoenas or requests from government authorities; (b) enforce the terms and conditions that govern Gambling Zone; 

(c) protect our rights, privacy, safety or property, and/or that of you or others; and 

(d) protect, investigate and deter against fraudulent, harmful, unauthorized, unethical or illegal activity.



We have put in place appropriate security measures to prevent your Personal Data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your Personal Data to those employees, agents, contractors, subsidiaries, affiliates and other third parties who have a business need to know. They will only process your Personal Data on our instructions, and they are subject to a duty of confidentiality. We have put in place commercially reasonable procedures to deal with any suspected Personal Data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

We will process and store the relevant Personal Data for as long as it is necessary or required in order to fulfil our legal, contractual, or statutory obligations and/or for the establishment, exercise or defence of legal claims.


Data Controller

GDC is the data controller for the purpose of the General Data Protection Regulation (“GDPR”), and other applicable data protection laws. This means that Gambling Zone is principally responsible for looking after your Personal Data and this Policy determines the means and purposes of processing of Personal Data.

Legal bases for processing

We are required to inform you of the legal bases of our processing of your Personal Data, which are described in the table below. If you have questions about the legal basis of how we process your Personal Data, please contact us at [email protected].

Gambling Zone

Processing of necessary data to perform the provision of the service

Marketing / Research and Development /For compliance, fraud prevention /Safety to create anonymous data


Applicable Law

comply with our legal obligations


Instances where you provide your consent

New/Unforeseen Instances 

For reasons not described in this Policy where permitted by law and the reason is compatible with the purpose for which we collected it.


How long will we use your Personal Data?

To determine the appropriate retention period for Personal Data, we consider the amount, nature, and sensitivity of the Personal Data, the potential risk of harm from unauthorised use or disclosure of your Personal Data, the purposes for which we process your Personal Data and whether we can achieve those purposes through other means, and the applicable legal requirements.

In general terms, We will hold your personal data for so long as you use our service and for a reasonable period as necessary thereafter. We will endeavour to delete any personal data sooner where it is not necessary for us to hold this, but please be aware that we may hold personal data for longer if we are under a legal obligation to do so or where we have a reasonable belief that it is necessary to do so for business or legal reasons.  

Under certain circumstances, you have rights under data protection laws in relation to your personal data:

  • Request access to your personal data.
  • Request to update your personal data
  • Request correction of your personal data.
  • Request transfer of your personal data.
  • Object to processing of your personal data.
  • Request erasure of your personal data.
  • Request restriction of processing your personal data.
  • Right to withdraw consent.

If you wish to exercise any of the rights set out above, please contact us.

In the instance for a request of Restriction (suspend our use of the Personal Data), it would be permissible under the  following scenarios:

  • if you want us to establish the data's accuracy;
  • where our use of your Personal Data is unlawful but you do not want us to erase it;
  • where you need us to hold your data for a longer period than we usually would, because you need it to establish, exercise or defend legal claims; or
  • you have objected to our use of your data, but we need to verify whether we have overriding legitimate grounds to use it.


Cookies are small pieces of data served on your computer that remember what you enter while you're browsing a website. 

We use cookies to improve our service, and to enhance your user experience, for example, to show you the most relevant information when you return to our site.

We may use cookies for different purposes and with different functions.

Essential cookies are necessary for Gambling Zone to work effectively and offer the best User experience. Cookies of this nature may also be used to protect and accelerate our websites for security reasons and to identify our trusted visitors. They may filter bots and distinguish them from legitimate users, preventing any form of spam activity on our websites.

You can block cookies by activating the settings on your browser which allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of Gambling Zone. We endeavour to make all parts of our site accessible to everyone but if you block some cookies, particularly Strictly Necessary cookies, your access might be impaired. Unless you have adjusted your browser settings so that it will refuse cookies, our system will issue cookies as soon as you visit Gambling Zone . If you choose to decline cookies, you may not be able to fully experience all of the features of Gambling Zone. 

Your first visit to our site will generate a pop-up header alerting you to this privacy policy and will re-appear only in the event that you change your cookie settings from time to time.

 In case we allow others to service cookies through our websites and/or apps, these cookies are called “third party cookies”.

Below is more information about most common cookies that we use, how they are used, and how long they will be stored on your computer or device.

Our most common cookies are:

Strictly Necessary

This type of cookie allows you to navigate the website and use essential features like secure areas and online registration. These cookies don’t gather any information about you that could be used for marketing or remembering where you’ve been on the internet. These cookies are essential in our being able to guarantee the performance of our website, should you disable them we won’t be able to ensure your security or predict how our website will perform during your visit.


This type of cookie collects information about how you use our website e.g. which pages you visit, and if you experience any errors. The information collected is anonymous and is only used to help us improve how our website works, gauge what interests our users and assess the effectiveness of advertising.


This type of cookie remembers your preferences for tools found on our website, so you don’t have to re-set them each time you visit. Some of them are managed by third parties. They may for instance determine whether you see the latest or oldest comments made in relation to an article first. They may also help us greet you by name or remember your choice of language or region).


These cookies are used to analyse what advertising might be most relevant to a user of the website based on the areas of the website that the user visits.


Please note that our advertisers may also use cookies on their websites, and we have no control over such use.

Complaints and Complaint

If you have a complaint about our handling of your Personal Data or regarding this policy or our handling of your personal information, please contact us on [email protected] . We request that a complaint be made in writing. Please provide details about your concern or complaint so that we can investigate it. 

We will determine whether to take action in response to your complaint, which, if we do so, may include conducting internal discussions with relevant business representatives. We may contact you for additional details or clarification about your concern or complaint. We will contact you to inform you of our response to your complaint. European Users also have the right to make a complaint at any time to a supervisory authority (for more information go to 

There may be legal or other reasons why we cannot, or are not obliged to, fulfil a request to exercise your rights. We will use available lawful exemptions to your individual rights to the extent appropriate. If we decline your request, we will tell you why, subject to legal restrictions.

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