Continued Compliance And Responsible Gambling
Rightlander has worked with bet365 for several years and has helped the company comply with UKGC affiliate compliance regulations. The company’s solutions also assist operators in promoting responsible gambling, something which is a key part of license holders’ responsibility in the UK.
The new deal will ensure that bet365 continues to uphold the high industry standards that regulators and customers have come to expect from them. There was no information regarding the length of the new deal signed.
Rightlander is considered one of the industry’s leading compliance solution providers, with the company adding the Smart Workbench compliance tool to its portfolio of solutions at the end of 2022.
A Strong Relationship
The new deal has been met with positive responses from both parties. A spokesperson for bet365 said that the company was excited to renew the contract and described their partner as being an integral part of their affiliate program.
They said that the new partnership highlights bet365’s commitment to responsible gambling and its dedication to providing a secure and fair environment for all of its players.
Rightlander strongly echoed this sentiment. The company’s Head of Customer Success, Nicole Mitton, said that the company were delighted to have extended its relationship with bet365. She added that the renewal is a testament to the effectiveness of the company’s products and that they are looking forward to helping bet365 remain fully compliant.
A Busy Month For bet365
The new deal with Rightlander comes just one week after bet365 announced the launch of a brand-new fantasy football project.
The free-to-play game will give players a chance to participate in competitions throughout the football season, with real prizes to be won. The operator reported that over 20,000 managers had already signed up ahead of the new season.
The competition will officially begin at the start of the new football season when Manchester City host Burnley on August 11th. A total of £500,000 will be split between 10,000 ranked winners at the end of the campaign.
