Premium iGaming content provider Pragmatic Play has significantly enhanced its sports betting experience by signing a sports streaming partnership with iGameMedia. As per the deal, Pragmatic Play will be able to offer sports streaming through iGameMedia’s OnePlatform solution.
A New Venture
Pragmatic Play first announced it would be expanding in October 2023. The company is renowned for its industry-leading online slot games and innovative live casino portfolio. It aims to use its years of experience to cement its place as a leading sportsbook solutions provider.
With the help of iGameMedia, the aim of the sports betting platform is to deliver a streamlined service that enables live-streaming and has advanced, easy-to-access in-play betting options available.
The partnership will enable bookmakers and other service providers to access a unified content API, allowing them to broadcast a range of live sports content to customers.
On top of this, the integration will also utilise iGameMedia’s OneMap product. This helps to deal with issues in mapping live streaming with sports event data. The product uses a single API that exposes the respective IDs of all vendors associated with a specific event. This produces an accuracy rating of 99.7% with first-time mapping achieving.
The iGame OnePlatform has plenty of experience working with top-tier content providers. Other providers that utilise the platform include the likes of Infront Bettor, Stats Perform, IMG Arena, and Sportradar.
An Exciting Partnership
Chris Cousin, iGameMedia’s Commercial Director, said that the company was delighted to be working alongside Pragmatic Play, describing his company’s platform as unrivalled.
Gareth Crook, the VP of Sports at Pragmatic Play, echoed Cousin’s enthusiasm. He said that the partnership with iGameMedia will help Pragmatic Play establish itself as a first-class sportsbook content provider with both existing and future customers.
He said that ‘Operators now have access to an unrivalled portfolio of ‘always on’ official live video streaming content from the world’s highest profile sports events and competitions’. He finished his statement by reinforcing the low-latency, enhanced betting experience Pragmatic Play can provide.